Inbound Marketing and SEO Certification

Dan Zarella et al.

Instant E-training

What is it?
A Self-Paced, On-Demand Inbound Marketing & SEO Certification training where you will learn the in’s and out’s of Inbound Marketing & SEO through our on-demand training classes, custom hands-on project, quizzes and more. You get 12 months of unlimited access and is 100% online!

How does it Work?
Watch the training videos, complete the quizzes, and submit an independent project. You also get 6 mentoring calls (for 30 minutes each) while you work on your certification. Once you have submitted all the work, you will receive a certificate of achievement to demonstrate that you have become a certified Inbound Marketing & SEO strategist.


Session 1 Available on Demand
The Findability Formula - The Blueprint to Drawing Customers to Your Website

Session 2 Available on Demand
The Science of Inbound Marketing

Session 3 Available on Demand
Keyword Research for SEO

Session 4 Available on Demand
SEO & Inbound Marketing

Session 5 Available on Demand
Website Architecture for SEO

Session 6 Available on Demand
On-Page SEO tactics for 2014

Session 7 Available on Demand
Email Marketing - Building & Growing Your Email Lists

Session 8 Available on Demand
Influencer Marketer - Positioning Yourself as an Authority

Session 9 Available on Demand
Link Building Strategies

Session 10 Available on Demand
Blogging Strategy for Generating Leads

Session 11 Available on Demand
SEO Competitive Analysis & SEO Tools

Session 12 Available on Demand
Community Building as Inbound Marketing tool

Session 13 Available on Demand
Inbound for B2B & B2C

Session 14 Available on Demand
Video Marketing as Inbound Marketing

Session 15 Available on Demand
Video SEO & YouTube Optimization

Session 16 Available on Demand
Inbound Marketing Vs. Interruption Marketing

Session 17 Available on Demand
Content Marketing for SEO & Inbound Marketing

Session 18 Available on Demand
Press Releases as an Inbound Marketing Tactic

Session 19 Available on Demand
Social Media & Inbound Marketing

Session 20 Available on Demand
User Generated Content & Viral Marketing

Session 21 Available on Demand
Mobile SEO

Session 22 Available on Demand
Mobile Marketing & Inbound Marketing

Session 23 Available on Demand
Google Hummingbird & other SEO updates

Session 24 Available on Demand
Local SEO

Session 25 Available on Demand
Wordpress SEO

Session 26 Available on Demand
Web Analytics & Metrics for SEO

Session 27 Available on Demand
Conference Wrap-up

key words, tags

inbound marketing

Course properties

Form of education
Recommended age for informal learning
19-25, 25-45, 45-65
Marketing and advertising
Course authors
Dan Zarella et al.
Instant E-training
Course cost
IP transfer allowed
Entrance test
Groups formation by readiness level
Teachers presence
Tutors presence
Facilitators presence
Interactivity in training materials
Collaborative learning presence
Discussions, forums presence
Webinars, video conferences presence
meetup presence
LMS integration
Learning Analytics
Certification presence
Certification types
Cerificate, badge, recommendation
Certificate name
Certificate of Achievement, Instant E-Training Certified badge, Recognized Training Provider
Course time limits
1 (months)
Opportunity to enter after start
Learning types (sync/async)
synhronous, asynchronous
Module unit
Course modules number
Personal learning path possibility, course individualization
Special needs support