Content Marketing

Brian Carter et al.

Instant E-training

Learn content marketing from the ground up from our expert instructors and industry leaders through our exciting and informative Content Marketing Intensive 2015. Whether you’re looking to brush up your skills, or looking to get certified in content marketing, we’ve got the learning options for you.
Option 1: Certification
Designed for attendees who prefer more hands-on, project based learning. Become a Content Marketing Strategist in 6 weeks. Learn more in the Certification Details tab below.

Option 2: WebConference
Similar to a traditional conference, our WebConference is offered in 16 one-hour long classes, over a period of 3 weeks. You can watch live, or playback at your convenience. Click on the WebConference Classes tab below for the agenda.

Syllabus

Class 1Friday, March 6
12 pm - 1 pm Eastern

Content Marketing Strategies Every Marketer Should Adopt

Class 2 Monday, March 9 - 12 pm Eastern
Content Planning for Marketing Success

Class 3Monday, March 9 - 1 pm Eastern
Persona & Audience Development for Content Marketing

Class 4 Wednesday, March 11 - 12 pm Eastern
Content Curation for Targeted Performance

Class 5 Wednesday, March 11 - 1 pm Eastern
Creating Multiple Content Types & Formats for Marketing

Class 6 Friday, March 13 - 12 pm Eastern
Crowdsourcing, Outsourcing & User Generated Content

Class 7 Monday, March 16 - 12 pm Eastern
Creating & Optimizing Content for Blogs & SEO

Class 8 Monday, March 16 - 1 pm Eastern
Getting Your Content Found on Social Media

Class 9 Wednesday, March 18 - 12 pm Eastern
Automating Content Marketing with Technology

Class 10 Wednesday, March 18 - 1 pm Eastern
Content Promotion & Distribution Best Practices

Class 11 Friday, March 20 - 12 pm Eastern
Planning for Content Consumption on Mobile Devices

Class 12 Monday, March 23 - 12 pm Eastern
Content Marketing for B2B

Class 13 Monday, March 23 - 1 pm Eastern
Creating Content: Should You Outsource or Build In-House?

Class 14 Wednesday, March 25 - 12 pm Eastern
Visual Content Marketing

Class 15 Wednesday, March 25 - 1 pm Eastern
Measuring Content Marketing ROI

Class 16 Friday, March 27
Content Marketing Tools

key words, tags

content marketing


Course properties

Form of education
Nonformal
Recommended age for informal learning
19-25, 25-45, 45-65
Discipline
Marketing and advertising
Course authors
Brian Carter et al.
Organization
Instant E-training
Currency
USD
Course cost
399.0
IP transfer allowed
Entrance test
Groups formation by readiness level
Teachers presence
Tutors presence
Facilitators presence
Interactivity in training materials
Collaborative learning presence
Discussions, forums presence
Webinars, video conferences presence
meetup presence
LMS integration
Learning Analytics
Certification presence
Certification types
Cerificate, badge, recommendation
Certificate name
Certificate of Achievement, Instant E-Training Certified badge, Recognized Training Provider
Course time limits
Course start date
2015-03-06
Course end date
2015-03-27
Duration
3 (weeks)
Opportunity to enter after start
Learning types (sync/async)
synhronous, asynchronous
Module unit
class
Course modules number
13
Personal learning path possibility, course individualization
Special needs support

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